Social media strategy, content, and moderation for Voyage Recovery Center, an addiction treatment provider in Hobe Sound, FL
The most important element of a social media presence is voice. To have a voice you must know who and what you are, and what your story is.
A voice brings life to branded content.
pictures and words become evidence of an un-ignorable life.
It was important to Voyage to quickly establish themselves as a clinical and experiential powerhouse—and quickly. Together we developed a plan that would showcase their unique voice and thought-leadership to establish authority within their oeuvre and capture the hearts and minds of their audience. Social media was an obvious tactic to disperse regular content at a targeted audience that highlighted the elements of the Voyage program that make it truly special.
Strategy to convey the adventure, culture and clinical approach of Voyage
Creation of an editorial calendar to produce branded content for all Voyage channels
Original copy and design for Facebook, Instagram, and LinkedIn posts
Attentive moderation to build and engage with the Voyage audience